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As his reputation grew from his time at Manchester United, Ronaldo signed many sponsorship deals for consumer products, including e.g. sportswear (he wears Nike CR7 boots), soft drinks, clothing, automotive lubricants, financial services, electronics, computer video games, and much more. Ronaldo has established a strong online presence; the most popular sportsperson on social media, he counted 158 million total followers across Facebook, Twitter and Instagram by June 2015. As of June 2015, he has the world’s biggest Facebook fanbase with 103 million followers: he became the first sportsperson to reach 50 million followers in August 2010, and in October 2014, he became the first sportsperson, and the second person after Shakira, to reach 100 million followers. He is also the most-followed athlete on Twitter with 37.8 million followers as of September 2015, and is the most-followed footballer on Instagram with 33.6 million followers as of October 2015. Ronaldo has released two mobile apps: in December 2011, he launched an iPhone game called Heads Up with Cristiano, created by developer RockLive, and in December 2013, he launched Viva Ronaldo, a dedicated social networking website and mobile app. Computer security company McAfee produced a 2012 report ranking footballers by the probability of an internet search for their name leading to an unsafe website, with Ronaldo’s name first on the list.
Things to Know:
At the start of the 2013–14 season, Cristiano signed a new contract that extended his stay by three years to 2018, with a salary of €17 million net, making him briefly the highest-paid player in football. He was joined at the club by winger Gareth Bale, whose world record transfer fee of €100 million surpassed the fee Madrid had paid for Ronaldo four years prior. Together with striker Karim Benzema, they formed an attacking trio popularly dubbed “BBC”, an acronym of Bale, Benzema, and Cristiano.