In 2004 Baía founded a charity with his wife, Alexandra Rodrigues de Almeida, which would bear his own name and would be dedicated to helping underprivileged children and troubled teens. Also that year, he would donate a pair of his autographed gloves to be included in the UEFA Jubilee time capsule, a collection of UEFA memorabilia that was sealed underground in September, only opened 50 years hence. Baía published his autobiography entitled 99 – Vítor Baía in 2005. On 10 June 2008 he was made an Officer of the Ordem do Infante Dom Henrique by the president of Portugal, Aníbal Cavaco Silva. In August, 2015, EA Sports announced Baía as part of their FIFA 16 Ultimate Team Legends, along with eight other former footballers.