In the season 2017/2017 Juventus re-designed its kit with a different take on the trademark white and black stripes in this season. On 26 July 2016, Juventus signing Gonzalo Higuaín became, at the time, the third highest football transfer of all-time and highest ever transfer for an Italian club, when he signed for €90 million from Napoli. Paul Pogba instead returned to his first club, Manchester United, for an all-time record for highest football transfer fee at €105 million, surpassing the former record holder Gareth Bale. On 17 May 2017, Juventus won their 12th Coppa Italia title in a 2–0 win over Lazio, becoming the first team to win three consecutive championships. Four days later on 21 May, following a 3–0 win over Crotone, Juventus secured their sixth consecutive Serie A title, establishing an all-time record of successive triumphs in the competition.
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On 4 June 2015, Juventus announced the signing of Dybala on a five-year deal for a fee of €32 million (plus €8 million in add-ons). He was assigned the number 21 shirt, previously worn by Andrea Pirlo, who left the club that summer. Following the departure of Paul Pogba to Manchester United in the summer of 2016, Dybala was offered the number 10 jersey by Juventus, although he turned it down, preferring to keep the number 21 jersey that he had worn during his previous season. Following Allegri’s switch to a 4–2–3–1 formation, the 2016–17 season saw Dybala operate in a deeper playmaking role behind the club’s new signing Gonzalo Higuaín, which saw a decrease in his goalscoring output as he took on increasing defensive and creative duties. After struggling to score at the beginning of the season, Dybala scored his first goal of the 2016–17 campaign on 27 September, in a 4–0 away win over Dinamo Zagreb in the Champions League. He scored his first Serie A goal of the season that weekend, on 2 October, in a 3–0 away win over Empoli. On 11 April, Dybala scored two goals in Juventus’s first-leg Champions League quarter-final fixture against Barcelona, helping the club to a 3–0 home victory. On 13 April 2017, Dybala renewed his contract with Juventus until 2022. On 3 June, Dybala started in the 2017 Champions League Final, but Juventus were defeated 4–1 by defending champions Real Madrid, missing out on the treble.